![]() ![]() This helps your teams make every customer touchpoint hyper-personalized, so you can build stronger customer relationships at scale.Ĭustomer data also powers Einstein GPT, the world’s first generative AI for CRM. Data Cloud connects your historical, web, mobile, API, CRM, and even real-time data so all your teams have a complete picture of customers and their interactions with your business. Our latest innovation, Data Cloud, helps you make the most of all your data. Our platform is built on Hyperforce, our next-generation cloud infrastructure, which lets Salesforce applications scale rapidly and enables you to run your Salesforce apps from anywhere in the world. This cloud-first approach to customer relationship management (versus on-premise software) allows companies to lower maintenance costs, follow a pay-as-you-go model, and more efficiently enable remote or hybrid work. This means all of your teams are connected on one platform no matter where they’re physically located. And it is flexible, which means you can customize the apps and tools you need to meet the needs of your business today, scale as you grow, and integrate with third-party partners to help you customize your experience fast.Īnother thing about our CRM: It lives in the cloud. Want to know the best part? Customer 360 works for every industry and every size of business at any stage of growth. It increases productivity with built-in automation and generative AI, and it drives efficient growth by empowering your employees to exceed customer expectations. Customer trust in your company grows.Ĭustomer 360 helps you lower costs with your entire organization using one trusted platform. The ability to automate and unify millions of data points in real time creates a special kind of customer magic. ![]() Or better yet, customers are empowered to resolve issues on their own with automated self-service tools. Your service team helps customers faster. Your sales team knows exactly what products to offer. The result? Customer information - from tech support chats, recent purchases, website behavior, and more - flows throughout your company in real time. It’s how you can unite your company - your sales, service, marketing, commerce, and IT teams - around a single shared view of your customers using AI and real-time, actionable data to help wow your customers every time. We call our entire portfolio of products and services Customer 360. Salesforce’s customer relationship management (CRM) software breaks down the technology silos between departments and helps you build strong, lasting customer relationships. Commerce doesn’t have transparency on marketing campaigns. Marketing doesn’t know when a customer has an open service ticket. ![]() But what do you do with it? How can you use that data to grow lasting relationships and your business? Many companies come to us frustrated because they can’t easily answer these questions. If you have customers, you’ve got customer data.
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